News

What They Wore Store Clothes Swap at The Level Cafe

What They Wore Store Clothes Swap at The Level Cafe

Dig out your unwanted wares and bring them along to The Level Cafe for a special sustainable swishing event hosted by What They Wore Store this autumn.


Entry to the kids + adults clothes swap is £5 + we'll be raising money for local charity Pelican Parcels. Plus, we'll be adding some of our gorgeous stock to the rails to get the event started.

Back To School Pop-Up - What They Wore Store X Beyond Retro Brighton

Back To School Pop-Up - What They Wore Store X Beyond Retro Brighton
Summer 2019 has flown by which means the start of term is on the horizon. What They Wore Store has teamed up with the awesome Official Beyond Retro Brighton Store to bring you a cute Back To School edit. 

New Collection - The Boy With The Yellow Balloon

New Collection - The Boy With The Yellow Balloon

The Boy With The Yellow Balloon is our latest kids vintage collection to drop here at What They Wore Store. Inspired by The Greatest Showman + our love of clown + circus paraphernalia, we felt compelled to curate a collection of FUN pieces.

Blue Monday

Blue Monday
The latest editorial from children's fashion magazine, Lunamag.com, features some of What They Wore Store's iconic vintage kids clothing. The "Blue Monday" feature was shot by children's fashion and lifestyle photographer, Gemma Mount, and styled by Becky Cordrey, freelance stylist.

Happy 2019!

We can’t quite believe 2019 is here. Us folks at What They Wore Store had a lovely festive break and are now looking forward to sourcing some gorgeous vintage kids and adult pieces for our wonderful customers. We’ve got a couple of trips in the pipeline, starting with Eastern Europe at the end of the month. Our plans for 2019 include offering more reworked items, collaborating with local talent and a featuring at some select pop-ups. 

12 Days of Christmas: Day 8

12 Days of Christmas: Day 8
It's Day 8 of What They Wore Store's 12 Days of Christmas Campaign + we’re giving ANOTHER lucky vintage fan the chance to win FREE SHIPPING at What They Wore for a whole year.

12 Days of Christmas: Day 7

12 Days of Christmas: Day 7
A big thank you to everyone who took part in yesterday's promotion - our lucky winner chosen at random is @jessicaesf! They win a £50 Mystery Kids Bundle for their little ones.  Here at What They Wore Store HQ, we're loving our 12 Days of Christmas Campaign - it's a lovely way for us to say thanks to everyone for their support this year. Today is your chance to snap up anything from our Christmas Picks Collection for 1/2 price. 

12 Days of Christmas: Day 6

12 Days of Christmas: Day 6
Thank you to everybody who entered our Twinning Is Winning competition yesterday. The lucky recipient of match-matchy What They Wore pieces is @seonidbeecham and their little one. We can’t wait to see the twinning shots!

12 Days of Christmas: Day 5

12 Days of Christmas: Day 5

There seems to be a real buzz around ‘twinning’ on social media these past few years. To celebrate the movement, Day 5 of our Christmas promotion will see one lucky parent/guardian + their small folk win a similar Xmas piece each. 

12 Days of Christmas: Day 4

12 Days of Christmas: Day 4
Yesterday, theabeetea won Free Shipping at What They Wore for a year as part of our special festive campaign. Today, we’re giving EVERYONE the chance to purchase one item and get another half price! 

12 Days of Christmas: Day 3

12 Days of Christmas: Day 3
Congratulations to @sallymegee for nominating their friend @hannah.megee to win a £20 voucher to spend at What They Wore Vintage store yesterday!  Our 12 Days of Christmas Campaign is in full swing + today, we’re giving one lucky customer the chance to win FREE SHIPPING at What They Wore for a year.

12 Days of Christmas: Day 2

12 Days of Christmas: Day 2

Happy Sunday Folks! It's Day Two of our special festive campaign and we're really excited about this one. Whilst it's nice to treat ourselves, it's really lovely to be able to gift someone special too. Our Day 2 treat is all about Random Acts Of Kindness (RAOK) - it's the season of giving after all.